We love working with people who share the same passion and mindset as ours, Rhea Gupte has been a long time friend of the brand and continues to bring her creative vision to our campaigns, needless to say ‘Up The Rabbit Hole’ did stand out with her significant aesthetics. We are in conversation with Rhea, where she shares her journey, insights of her creative progress and her future plans. Read more below:
Our jackets come in a variety of styles, from classic boxy jackets to more modern boucle jackets, so there’s something for everyone globally. We believe that layering is the key and that’s why we’ve put together an impressive collection of classic jackets for some sartorial guidance for you!
One of our most popular styles is the classic long velvet Yami jacket. This jacket is a timeless staple that never goes out of style and can be dressed up or down depending on the occasion. It’s made from a silk blend and features a melange of kaleidoscopic print blocks, and handmade fabric buttons, spangled with hand-block-printed lining, giving it a sophisticated look.
For something a little more modern, check out our reinterpreted boucle jackets. Boucle fabric has been around for a long time, but its popularity as a jacket style fluctuates. The boucle jacket first came into fashion in the 1920s, becoming a staple of the flapper era. They also gained popularity in the 1950s and 1960s, when they were often worn as part of a more formal, classic look. In the most recent times, we designed our version of a boucle jacket which can serve looks on the runway and in street-style fashion. The fabric and style’s versatility allows it to be interpreted in many different ways, making it a timeless piece.
Our winter wear collection has been met with great success in the European market, with our designs being featured in a number of prestigious concept stores such as Anaconda, Macondo Italy; Biba, Ikat, Kazak – Paris, Gallery Indigo – Bruges, Wana Boutique – Spain, and many more across the continent. Having made our debut in some of the world’s fashion capitals, we are committed to using only the highest-quality, ethically-sourced fabrics in the construction of our garments to ensure both style and warmth for our customers. With a range of styles to choose from, which jacket would you pick that complements your personal style? Happy New Year and embrace the beauty of winter with Yavi!